Evaluation Question 2
- Blake Challenger
- Feb 12, 2016
- 4 min read
How effective is the combination of your main product and ancillary texts?
It is important, in a large industry that is film, for a short film to create a 'brand identity' for themselves. Though a not as important as feature films, brand identity for short films makes sure the audience recogonise and identity with the short. Similar to feature films, their brand identity consists of many components like title (font), colours and images. The 'identity' should be present in every piece of product or merchendise the film creates in order for the audience to recogonise that they are all connected.
In order to achieve a brand identity for my short film I took one image and included them, in some form, across my three products:
When filming, I took several pictures in order to decide later on what image would be best for my 2 other products. I really liked the image of Chloe (Jas) in the graveyard as the image was large, clear an bold but also the audience will know what genre the shot film is by the character wearing a hood (adds a sense of mystery). I put an effect on the image using a program called 'Pixlr' which turned the image from low key lighting to high key lighting which was done to foreshadow her death at the end (heaven = bright). As a result of using the same image for all three products, I was able to create a brand identity for my short film and therefore the audience will understand the connection between them.
After creating the 'regular' film poster (portrait) and recieved some feedback, I decided to create a 'billboard' (landscape) style poster in order to give the consumer more products to analyise and see. Additionally, I also believe that having two posters will sell my film better to the audience as my brand identity is stronger and more effective. The text on both posters are idenitcal which will is also a way the audience can tell the connection between them. I used quite similar font for the magazine page aswell, using uppercase and large letters for 'Film of The Month'. In Addition, after designing my 'regular' film poster, I noticed that the blue on the bottom left hand corner looked very simlar to the colour of the sky in the ending of my short film. To inhance the connection even more, I used colour corrector in the effects tool in Final Cut Express which gave me the opportunity to make the sky look more navy blue but also with glimmers of white from the clouds.
Similarly, the magazine review page contains the same image used for my short film and posters. Including this image in this product will increase sales and views as the format (magazine page) can be bought and viewed very easily and very fast. The addition of the two images bellow was done to showcase more of my short film and ensure that the audience get a variety of images so they wont get bored of the same one image.
Strenghts and Weeknesses of My Three Products:
Short Film Strenghts:
Loads of different camera angles were used in orer to make the short interesting and conventional. These included close-ups, extreme close-ups, panning, medium shot and long shot.
Included many conventional elements that the audience will recognise and relate to.
Used a variey of editing techniques (cross dissolve, montage, layering, colour corrections and echo.
There was a conventional twsit at the end which will grab the audiences attention and leave them wanting more.
An aray off locations was used from a house to a graveyard and even a balcony.
The credits included are clear and look authentic.
Short Film Weeknesses:
The narative is quite confusing at some parts.
The actress speaking the news report voiceover stumbled on one word which makes it look unprofessional and messy.
Could be more creative with sound - not much diegtic sound is used.
Slight problem with costume which created a small continuity error - Chloes character worn flats in one scene and high heel boots in another (all within the space of 20-30 minutes.).
The lighting isnt the same throughout which could potentially make the short look messy and ocnfuse the audience.
Left planning and editing quite late so final product wasn't to a hig standard.
Film Poster Strenghts:
The filter on the image looks really professional. Used a program called 'Pixlr' which enabled me to add overlaying effects and also add text onto an image.
The image is big and shows the character well. Very conventional for a poster to include this as it grabs the audiences attention straight away and forces them to recogonise the main character.
The quality of the picture is good. Picture taken on te SLR camera I was using to film.
Credits are layed out professionally and are effective at telling the audience the crucial information.
Looks really professional.
Clearly time was put into this poster.
Different to most posters now-aways.
The image is used for both - connection is clear and smart.
Film Poster Weeknesses:
Some people asked 'how does these posters link to the film?'
A bit simple, could have spent more time on it.
The writing is a bit hard to see (actors names). Needs to be in 'bold' font to grab the audiences attention.
Dont like the background - how does it relate to the story?
image behind is just about recoginisable.
Too simple for me.
Execution of overlaying could be better.
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